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The post makes no mention of whether they actually submitted their label for approval From the article: "The problem with this idea was two-fold: one, having
by testing12341234 13y ago
The post makes no mention of whether they actually submitted their label for approval
From the article:
"The problem with this idea was two-fold: one, having previously worked in spirits marketing, I knew that spirits brands' turnaround time was way too long to get approval by February 14th"
Which seems to imply not only that they knew the law, but actively took it in to consideration.
- corin_ 13y agoGetting approval to partner with a company for marketing purposes is completely different to legal issues that there may or may not be relating to the labeling of drink bottles.
- drbawb 13y agoI read it as them seeking approval for a sponsorship or promotion of sorts. (" . . . and two, if we used a company’s name to promote ourselves without permission, we could get sued.") I take that to mean they're talking about the turn-around of the marketing department; not the nuances of alcohol labeling and bottling.
- jasondenizac 13y agoI'm pretty sure they mean marketing approval, not regulatory approval. Parse before you preach.
- mbreese 13y agoI read it the other (regulatory approval) way the first time too...