Doing right by the user doesn't mean "doing exactly what the user wants". I'm sure there are people who want iPhones and don't want to pay for them, yet I see

Doing right by the user doesn't mean "doing exactly what the user wants". I'm sure there are people who want iPhones and don't want to pay for them, yet I see no ethical lapse or legitimate conflict of interest with the user in Apple's charging > $0 for an iPhone.