30 ms·
Like everyone else has mentioned this is a very dangerous move. The label doesn't look like it includes all of the required information ( http://www.ttb.gov/pd
by columbo 13y ago
Like everyone else has mentioned this is a very dangerous move.
The label doesn't look like it includes all of the required information ( http://www.ttb.gov/pdf/brochures/p51902.pdf http://www.ttb.gov/pdf/brochures/p51902.pdf ).
This could be bad, very bad, if something like this happens ( http://www.bbc.co.uk/news/uk-england-16742167 http://www.bbc.co.uk/news/uk-england-16742167 ) who is responsible?
- TwiztidK 13y agoTo make it worse, all alcohol labels have to be approved prior to use. The post makes no mention of whether they actually submitted their label for approval, but it may not have been approved within their time frame. If it weren't approved, every venue their vodka was served at could face penalties, such as having their liquor license suspended or revoked.
- makerops 13y agoDon't forget possible jail time for the owner.
- kevinbracken 13y agoIt is worth mentioning, the recipients were all house parties and loft parties, which was our specialty for our previous product - find and discover secret events.
- kvcrawford 13y agoAs a fellow "Kevin," developer, and purveyor of underground parties, my hat's off to you guys! I signed up for the beta, and I'm looking forward to checking it out. What do you think of listing events in search of a location?
- kevinbracken 13y agoThanks, what's up fellow Kevin! That is a really awesome idea actually - will stew over it
- testing12341234 13y agoThe post makes no mention of whether they actually submitted their label for approval From the article: "The problem with this idea was two-fold: one, having previously worked in spirits marketing, I knew that spirits brands' turnaround time was way too long to get approval by February 14th" Which seems to imply not only that they knew the law, but actively took it in to consideration.
- corin_ 13y agoGetting approval to partner with a company for marketing purposes is completely different to legal issues that there may or may not be relating to the labeling of drink bottles.
- drbawb 13y agoI read it as them seeking approval for a sponsorship or promotion of sorts. (" . . . and two, if we used a company’s name to promote ourselves without permission, we could get sued.") I take that to mean they're talking about the turn-around of the marketing department; not the nuances of alcohol labeling and bottling.
- jasondenizac 13y agoI'm pretty sure they mean marketing approval, not regulatory approval. Parse before you preach.
- mbreese 13y agoI read it the other (regulatory approval) way the first time too...
- joonix 13y agoI think the actual story itself is fake. Meaning, they didn't actually give anyone any vodka. They just made those bottles and filmed a few friends pretending to pour it at parties to use in their film clip.
- pallandt 13y agoI'd strongly prefer believing this too, but the part that mentions them receiving 'an email from Mercy Hangover Prevention' and then the picture showing their vodka + the 12-pack of Mercy makes me think the story is real, unless Mercy is owned by friends of theirs.