This comes from a company that puts #FFF7ED as a background color on the SERP ads so that people with flat screens will not see it from certain angles and belie

This comes from a company that puts #FFF7ED as a background color on the SERP ads so that people with flat screens will not see it from certain angles and believe they are search results. They most certainly possess the capability of doing a lot of A/B testing due to their immense volume, but I wouldn't go as far as to call it an attempt to psychologically manipulate people.