There are a lot of big companies who cannot even function without hiring tiny companies and freelancers to do the work. I've done marketing contracts for public

There are a lot of big companies who cannot even function without hiring tiny companies and freelancers to do the work. I've done marketing contracts for public companies as a one-man operation and had a shocking amount of control over the messaging. It's likely you'd find people at Samsung who think this sort of stuff is great and others who think it is abhorrent. That's the nature of big organizations.