"Make it look organic" is a lofty goal, but I don't think it's realistic. As Misery from Ruby Gloom says, you don't tell people you're starting a craze, a craze

"Make it look organic" is a lofty goal, but I don't think it's realistic. As Misery from Ruby Gloom says, you don't tell people you're starting a craze, a craze just happens.