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I understand where you're coming from; social proof removes a massive barrier to conversion, even in my own experience. I found that having it at $1.99 most de
by jpap 13y ago
I understand where you're coming from; social proof removes a massive barrier to conversion, even in my own experience.
I found that having it at $1.99 most definitely improved sales after it had been at $0.99 for about a week; after another week, it started to degrade again.
You're spot on in saying that $0.99 is a good price to get "disconnected" users who might experiment. If they like the app, they might make the personal recommendation to their "connections" where price is less sensitive.
After a while, that social proof and networking effect wears off and it's time to reset the price down to the "discovery amount" of $0.99.
To be honest, I'd love to flip SnappyCam over to freemium; but I feel that can't happen until the social sharing is bolted in and the app has a chance to sell itself organically.