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Well as a point of reference, I will never pay more than $0.99 for a camera app unless a friend has specifically shown me how it works. I have been burnt on too
by bobbles 13y ago
Well as a point of reference, I will never pay more than $0.99 for a camera app unless a friend has specifically shown me how it works. I have been burnt on too many photography style apps that end up either not doing what I expected from the pics and description, or just sucking in general.
For me $0.99 just breaks that psychological barrier into 'who cares if it sucks'.
I gotta say though, after playing with snappycam it's definitely worth it. I bet being cheaper will end up with easily more than twice the sales
- jpap 13y agoI understand where you're coming from; social proof removes a massive barrier to conversion, even in my own experience. I found that having it at $1.99 most definitely improved sales after it had been at $0.99 for about a week; after another week, it started to degrade again. You're spot on in saying that $0.99 is a good price to get "disconnected" users who might experiment. If they like the app, they might make the personal recommendation to their "connections" where price is less sensitive. After a while, that social proof and networking effect wears off and it's time to reset the price down to the "discovery amount" of $0.99. To be honest, I'd love to flip SnappyCam over to freemium; but I feel that can't happen until the social sharing is bolted in and the app has a chance to sell itself organically.