What is actually kind of telling is that this matters so much to Gruber that he wrote a blog post about it. It is extremely important to him that there not be a

What is actually kind of telling is that this matters so much to Gruber that he wrote a blog post about it. It is extremely important to him that there not be any undue perception that Samsung is making more profit than Apple. Why? Because, I think, a tremendous amount of his world view and many Apple oriented folk like him, is bound up in the idea that Apple's business model is infallibly better than that of the OEM model. It just can't be true that there is more profit from making "crap" things than making "good" things can it? That selling lower quality stuff can actually be better business than premium quality? (I am of course, taking liberties with the these words). This possibility is deeply threatening to many people who have bound themselves up in the Apple ecosystem. If making better things is, in fact, worse business, what does it mean for people who care deeply about quality? There's a whole mindset, even way of life here that is dependent on this beautiful self-consistent, self-reinforcing ecosystem. Closed, centralized, controlled, designed, simplified, quality AND higher profits all go together. The fact that Apple keeps making more profits than other phone makers has been the last metric that held together this belief system. If it goes, so too while the whole notion that Apple has done something new, different and better. Their rise will once again be seen as an abberration (as he himself refers to in the post). Of course, the fact that I felt the need to post this rant itself is also telling about me :-)