Or, they could hire a heckler (or manipulate a likely heckler in to being there) to make sure they get heckled, in just the right way, so they can respond and s

Or, they could hire a heckler (or manipulate a likely heckler in to being there) to make sure they get heckled, in just the right way, so they can respond and seem calm and win over some coverts to their cause, sow confusion and fracture the opposition. In my mind, I imagine what I wrote above as being disinformation 101.