> “Research on persuasion shows the more arguments you list in favor of something, regardless of the quality of those arguments, the more that people tend to be

> “Research on persuasion shows the more arguments you list in favor of something, regardless of the quality of those arguments, the more that people tend to believe it,” [1] has some different research which claims that people average the arguments made, rather than summing them up, which most expect. It won't make any difference if you have a whole bunch of low value arguments, but will if there a combination of strong points and weaker ones. [1] http://blogs.hbr.org/cs/2012/10/the_presentation_mistake_you_d.html http://blogs.hbr.org/cs/2012/10/the_presentation_mistake_you...