When we launched Perfect Audience, we wanted to make things easy to use and as open as possible to marketers looking to get into retargeting. Yes, we were a bi

When we launched Perfect Audience, we wanted to make things easy to use and as open as possible to marketers looking to get into retargeting. Yes, we were a bit naive. The sheer multitude of bad actors participating in the ad/marketing world is bewildering. It tooks us a solid month after launch to get processes in place that let us weed out the bozos swiftly without tying up the whole team. We have many many of these "one trick" people sign up and try to use our tools. We'll keep turning them away and staying vigilant for the next ruse.