I think it's a new name for an old thing, lots of jobs through the last century had things like "analyst" attached to them. Business has been about measuring th

I think it's a new name for an old thing, lots of jobs through the last century had things like "analyst" attached to them. Business has been about measuring things for a long time, look at Taylorism or Gosset at Guinness in 1899 for example.[1][2] A few little 1% gains from some A/B tests, or looking at geographic breakdowns of customers from IPs or addresses add up. [1]https://en.wikipedia.org/wiki/Scientific_management https://en.wikipedia.org/wiki/Scientific_management [2]http://www.umass.edu/wsp/statistics/tales/gosset.html http://www.umass.edu/wsp/statistics/tales/gosset.html