3 ms·
>products don't become bad just because they're advertised poorly. Agreed, but bad advertising can definitely stop a great product from selling. Good advertisi
by phaus 13y ago
>products don't become bad just because they're advertised poorly.
Agreed, but bad advertising can definitely stop a great product from selling. Good advertising, on the other hand, can help a bad product sell. Just look at how much revenue the original Blair Witch Project generated. Microsoft created a mediocre product with the Surface RT. In a market crowded with absolutely excellent devices, there is simply no room left for mediocrity.
Furthermore, Microsoft didn't only fail to illustrate the few redeeming qualities of the Surface to consumers, it didn't even begin to try. A commercial is supposed to be a form of communication between the company and its potential customers. A commercial that doesn't communicate the product's value to it's potential customers is a waste of time and money.
>Either you watch a staggeringly small amount of television, or this is hyperbole.
I admit, it's a little of both.