This is an interesting counter to the popular wisdom about what can be achieved with marketing. An unlimited marketing budget may be necessary but it is not suf

This is an interesting counter to the popular wisdom about what can be achieved with marketing. An unlimited marketing budget may be necessary but it is not sufficient, even with a notionally attractive proposition like the surface. It cannot overcome fundamental product issues like being too expensive, lacking killer applications, poor product targeting (who is the Surface RT really for?), or even just entrenched negative consumer perception. I think the Surface RT had all these issues and the marketing was not all that great on top of it.