Thinking about it, they may be talking about readership rather than sales. People can pass around a paper in the break room or family members may read the same

Thinking about it, they may be talking about readership rather than sales. People can pass around a paper in the break room or family members may read the same paper. I'm not sure how well they can estimate those numbers though. Sales figures obviously give a much more concrete number for comparing paper to paper, but if you're trying to make a comparison to TV viewers or some other type of media maybe the readership numbers are more meaningful.