The terms of service 'no server' clause is a net neutrality issue created as a poor response to a market segmentation issue. Paraphrased from Wikipedia: Net n

The terms of service 'no server' clause is a net neutrality issue created as a poor response to a market segmentation issue. Paraphrased from Wikipedia: Net neutrality is the principle that an ISP should not discriminate by user, content, site, platform, application, type of attached equipment, and modes of communication. Google is discriminating by a least a few of these criteria. If there is a market segmentation problem, metering and support contracts as you suggested would be appropriate. But by choosing to instead discriminate by these other factors, the article has accurately described this as a net neutrality issue.