4 ms·
The highest ROI way to increase signups: Make a minimal homepage (Guest Post)
- manishsharan 13y agoThis is easy if you have an established brand. The home pages in example made perfect sense to me as I know those companies. I am not sure this would work for startups that are new to the market.
- pushkargaikwad 13y agoJust like Manish, I too do not agree with what Andrew is saying. It is ridiculous to compare DropBox, Linkedin, Quora, pinterest to the home page of some unknown startup. I am also not convinced you can do any kind of testing for homepages for startups which have very low volume traffic. IMO, I think you should just stick to your gut feeling, do what looks and feels right for home page, if this mean putting more content, so be it.
- krapp 13y agoWhenever I see a minimal homepage with nothing but a glib sentence and a signup form I just assume this is a service that only cares about getting my data and bleeding me like a turnip. I understand that it might work and why it might work and yes, a minimalist layout gets the clutter out of the way and comes straight to the point but personally it's not a model that inspires confidence. How well would it work if I walked into a store, and they insisted on having me agree to a purchase before I even got to see what it is they sell? Much less a tiny store whose interior was nothing but a blank white room with a credit card machine inside, that just said "The Best Thing Ever" over the door, and nothing else? ... actually that would probably work and that's what annoys me.