One problem is distribution. They don't have the network of stores that Apple does, and they didn't make Surfaces available in other retailers until quite a wh

One problem is distribution. They don't have the network of stores that Apple does, and they didn't make Surfaces available in other retailers until quite a while after release. This made it impossible for most people to try before buying. Another problem is messaging - it's very hard to concisely describe Windows RT's role in a way that people can grasp. It doesn't run legacy software, but it does run Office. Is it a laptop, or a tablet, or what?