4 ms·

In terms of papers sold, the Graun shifts about 400,000 a day - in contrast, the Daily Mail sells 8,000,000 papers. (the numbers may be a couple of years out of

In terms of papers sold, the Graun shifts about 400,000 a day - in contrast, the Daily Mail sells 8,000,000 papers. (the numbers may be a couple of years out of date.) (aside: the majority of voters for all three of the big parties in the UK read the Daily Mail, of them that read a print newspaper.)

johneth 13y ago
Actually, a lot fewer newspapers are sold in the UK than that, according to this: http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unite... It says the Daily Mail has a circulation of about 1.8m daily, the Guardian has a circulation of about 200k daily. The Sun is the most widely bought newspaper, at 2.4m daily, but they're all declining across the board.
antoko 13y ago
The Sun has consistently been the biggest daily in the UK for a long time, and I would suggest at least some of the parties have a majority buying that paper, historically the Mirror which comes in 3rd would be considered a more leftist paper (as was the guardian itself) and so would be much more likely to be a favorite amongst Labour voters. The Mail hasn't had daily sales over 4 million this millennium. But since you apparently overestimate the guardians sales by 100% too I guess the point you're making still stands. http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unite...
- tehwalrus 13y ago
  apologies - I was given these numbers while training as a political party's election agent - I didn't know they were that stale!
  - antoko 13y ago
    Thinking about it, they may be talking about readership rather than sales. People can pass around a paper in the break room or family members may read the same paper. I'm not sure how well they can estimate those numbers though. Sales figures obviously give a much more concrete number for comparing paper to paper, but if you're trying to make a comparison to TV viewers or some other type of media maybe the readership numbers are more meaningful.

johneth 13y ago

Actually, a lot fewer newspapers are sold in the UK than that, according to this: http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unite... It says the Daily Mail has a circulation of about 1.8m daily, the Guardian has a circulation of about 200k daily. The Sun is the most widely bought newspaper, at 2.4m daily, but they're all declining across the board.

antoko 13y ago

The Sun has consistently been the biggest daily in the UK for a long time, and I would suggest at least some of the parties have a majority buying that paper, historically the Mirror which comes in 3rd would be considered a more leftist paper (as was the guardian itself) and so would be much more likely to be a favorite amongst Labour voters. The Mail hasn't had daily sales over 4 million this millennium. But since you apparently overestimate the guardians sales by 100% too I guess the point you're making still stands. http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unite...

tehwalrus 13y ago
apologies - I was given these numbers while training as a political party's election agent - I didn't know they were that stale!
- antoko 13y ago
  Thinking about it, they may be talking about readership rather than sales. People can pass around a paper in the break room or family members may read the same paper. I'm not sure how well they can estimate those numbers though. Sales figures obviously give a much more concrete number for comparing paper to paper, but if you're trying to make a comparison to TV viewers or some other type of media maybe the readership numbers are more meaningful.