4 ms·
http://en.wikipedia.org/wiki/Influence:_Science_and_Practice http://en.wikipedia.org/wiki/Influence:_Science_and_Practice > Compliance professionals often pl
by qwerty_asdf 13y ago
http://en.wikipedia.org/wiki/Influence:_Science_and_Practice http://en.wikipedia.org/wiki/Influence:_Science_and_Practice
> Compliance professionals often play on this trait by
> offering a small gift to potential customers.
> Compliance professionals can exploit the desire to be
> consistent by having someone make an initial, often
> small, commitment.
> This trait has led compliance professionals to provide
> fake information on what others are doing.
...sounds like it's psycho-babble parlance for "sales people" or maybe a broader definition meant to include social roles such as actors, spokespersons, and celebrity endorsements.
- mr_luc 13y agoThe book is chock-full of fascinating, real research, much by the author. It's a classic. It's not psycho-babble or, as another comment thought, a "business self-help guru" book.