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Sorry -- it's a reference from the book "Influence", which is a fascinating and, dare I say, influential tome. It doesn't mean anything more complicated than it
by mr_luc 13y ago
Sorry -- it's a reference from the book "Influence", which is a fascinating and, dare I say, influential tome. It doesn't mean anything more complicated than it reads as.
- qwerty_asdf 13y agohttp://en.wikipedia.org/wiki/Influence:_Science_and_Practice http://en.wikipedia.org/wiki/Influence:_Science_and_Practice > Compliance professionals often play on this trait by > offering a small gift to potential customers. > Compliance professionals can exploit the desire to be > consistent by having someone make an initial, often > small, commitment. > This trait has led compliance professionals to provide > fake information on what others are doing. ...sounds like it's psycho-babble parlance for "sales people" or maybe a broader definition meant to include social roles such as actors, spokespersons, and celebrity endorsements.
- mr_luc 13y agoThe book is chock-full of fascinating, real research, much by the author. It's a classic. It's not psycho-babble or, as another comment thought, a "business self-help guru" book.
- bradleyjg 13y agoThe term was already in use before some kind of business self help guru decided to adopt it. It's someone at a bank or other financial institution that is responsible for insuring compliance with the relevant legal regulations.