It sounds like you didn't even skim the article... Here's a portion of the opening introduction: > Over the next 10 days, 12 of his friends and acquaintances b

It sounds like you didn't even skim the article... Here's a portion of the opening introduction: > Over the next 10 days, 12 of his friends and acquaintances bought 929 shares, and Merrill ended up with a handful of extra cash. He kept the remaining 99.1 percent of himself but promised that his shares would be nonvoting: He’d let his new stockholders decide what he should do with his life. He cares because he's a non-voting shareholder and the shareholders care because they are his friends and family.