4 ms·

iBrick is certainly going to backfire - the arrogance due to brand power is going to have a negative halo effect and it may be too late for apple to un-do. I do

iBrick is certainly going to backfire - the arrogance due to brand power is going to have a negative halo effect and it may be too late for apple to un-do. I don't understand why apple went for a single vendor (at&t) distribution, i would have never done that, instead i would have used my strong brand power to distribute unlocked iphone thru multiple channels like walmart, costco, bestbuy etc. , this way customer would have got the power to choose their service provider - giving customer the power is always the biggest business benefit/wisdom in long and short term - if apple can hold the position against Hollywood for selling a song for 99c then they can do the same by selling unlocked iphone ... customer who don't want to use iphone as a phone device can still buy it to use it for playing music, video, surfing internet etc. I think this would have been a win-win situation ....

alaskamiller 19y ago
Everyone loves to play Apple iCEO; yet, few ever do a good job at it. 1) Apple went with AT&T because running a phone business is pretty tough. Apple focuses on making hardware and software. 2) That said, concessions have to be made. AT&T wants to sell usage and service. They paid an exclusive to do that. 3) The Phone business isn't like the music business which also coincidently isn't like the TV/movies/video business. 4) iPod touch.
- ardit33 19y ago
  Apple just played nice with the carriers, and screwing the customer even more. You paying FULL price (%200 markup from apple), for a device with a CONTRACT. At least most other phones come cheap/or free with a two year contract. This just made more money to apple. They didn't change anything on the mobile space. The only thing was a pretty UI, that's pretty lame. I can't wait for Google Phone. It is said that it will be powerful, but cheap, and sold open (independent from the carriers), just like most phones in europe. That would be a game changing phone.
  - dcurtis 19y ago
    You mean Steve Jobs didn't pound it into your head by saying it 50 times at Macworld? The iPhone isn't a phone. It's a "revolutionary phone," an "amazing ipod," and an "internet communication device." Also, it's not just a pretty UI. It is a pretty UI, but it represents a complete change in mobile device interaction. They took touch technology and they did it right for the first time. That's definitely a shift in the paradigm, and it will certainly change the mobile space forever. Also, by introducing the first usable/decent web browser for mobile devices, they've hopefully inspired other traditionally crappy companies like Nokia and SonyEricsson and Palm to do the same. Man, I hope so.
    - ardit33 19y ago
      Actually the LG Prada was out in Europe before, and it is touch screen device, similiar screen size, and with a pretty UI. Not as nice as the iPhone, but 80% close. What iPhone made, is people demanding pretty UIs from all their phones, which is a step on the right direction. Still, there are plenty of things that you cannot do with the iPhone. But as far as businnsess paradigm shift, iPhone has been a disapointment. Look at the latest update, it bricks your unlocked device, cannot do song to ringtone convertion, (you can with many european phones), etc. etc. Either ATT has Apple by the balls, or Apple just doesn't care at all for the user, and tries to screw them as much as they can.
      - dcurtis 19y ago
        Have you ever used a Prada? It's not nearly as cohesive an experience as the iPhone, and it's not easy to use. The screen is far too touch sensitive. My point is, the iPhone is the first practical touch device, and it's the phone that will mark a paradigm shift-- the Prada would never cause a change like that in the industry. LG is simply not a respectable company, especially in the US where they sell the crappiest phones on the market.

alaskamiller 19y ago

Everyone loves to play Apple iCEO; yet, few ever do a good job at it. 1) Apple went with AT&T because running a phone business is pretty tough. Apple focuses on making hardware and software. 2) That said, concessions have to be made. AT&T wants to sell usage and service. They paid an exclusive to do that. 3) The Phone business isn't like the music business which also coincidently isn't like the TV/movies/video business. 4) iPod touch.

ardit33 19y ago
Apple just played nice with the carriers, and screwing the customer even more. You paying FULL price (%200 markup from apple), for a device with a CONTRACT. At least most other phones come cheap/or free with a two year contract. This just made more money to apple. They didn't change anything on the mobile space. The only thing was a pretty UI, that's pretty lame. I can't wait for Google Phone. It is said that it will be powerful, but cheap, and sold open (independent from the carriers), just like most phones in europe. That would be a game changing phone.
- dcurtis 19y ago
  You mean Steve Jobs didn't pound it into your head by saying it 50 times at Macworld? The iPhone isn't a phone. It's a "revolutionary phone," an "amazing ipod," and an "internet communication device." Also, it's not just a pretty UI. It is a pretty UI, but it represents a complete change in mobile device interaction. They took touch technology and they did it right for the first time. That's definitely a shift in the paradigm, and it will certainly change the mobile space forever. Also, by introducing the first usable/decent web browser for mobile devices, they've hopefully inspired other traditionally crappy companies like Nokia and SonyEricsson and Palm to do the same. Man, I hope so.
  - ardit33 19y ago
    Actually the LG Prada was out in Europe before, and it is touch screen device, similiar screen size, and with a pretty UI. Not as nice as the iPhone, but 80% close. What iPhone made, is people demanding pretty UIs from all their phones, which is a step on the right direction. Still, there are plenty of things that you cannot do with the iPhone. But as far as businnsess paradigm shift, iPhone has been a disapointment. Look at the latest update, it bricks your unlocked device, cannot do song to ringtone convertion, (you can with many european phones), etc. etc. Either ATT has Apple by the balls, or Apple just doesn't care at all for the user, and tries to screw them as much as they can.
    - dcurtis 19y ago
      Have you ever used a Prada? It's not nearly as cohesive an experience as the iPhone, and it's not easy to use. The screen is far too touch sensitive. My point is, the iPhone is the first practical touch device, and it's the phone that will mark a paradigm shift-- the Prada would never cause a change like that in the industry. LG is simply not a respectable company, especially in the US where they sell the crappiest phones on the market.