Now take it one step further, not just your UI, that's peanuts next to that big elephant in the room. Each ad you make me watch, requires a little bit of my wil

Now take it one step further, not just your UI, that's peanuts next to that big elephant in the room. Each ad you make me watch, requires a little bit of my willpower. I have to ignore its message, resist clicking on that nice looking lady. Your ad based revenue model is making me fat way faster than your UI will ever be able to do.