Because we can would be the simple answer. The reason we have the cap on the percentages, is that we don't want to scare guys who already have a semi-establish

Because we can would be the simple answer. The reason we have the cap on the percentages, is that we don't want to scare guys who already have a semi-established magazine away. I think even 5% (no cap) would scare a lot of more established magazines away. But that's just my guess.