4 ms·
Why Startups are Going Back to Sending Physical Mail
- loceng 13y agoMight be nice to show references for the statistics you list - especially considering you stand to gain clients and profits for providing the services you're offering.
- harryzhang 13y agoThey are at the bottom of the post and specifically cited in posts as well where relevant
- franklinho 13y agoThose aren't references. They're just indications of the source of the data. A reference would be a full link to the particular article and page that contains this data.
- josh2600 13y agoJust chiming in. This post lacks data. If you're going to quote those publications, you have a duty to link to your sources. I can very easily say something like "$MYCOMPANY is the undisputed leader in the $INDUSTRY. Everyone else in $INDUSTRY is faking their technology". Source: New York Times, WSJ and TechCrunch.
- harryzhang 13y agoFair enough guys. An oversight on my part. Links have been added to bottom of post to specific articles.
- loceng 13y agoAnd now I've upvoted this post. :)
- inthewoods 13y agoMarketing is, to a lesser extent, about counter-programming. So, when everyone is doing online, do print, or radio. I started doing physical mail campaigns two years ago because the response rate was much higher if you did a high-end item. But that naturally means doing it as a smaller scale. Your mileage may vary as I think everyone is onto it now. I've received 2-3 fairly unique physical offers in the mail in the past two months.