Yes, as I mentioned above, we left that conversation with PG thinking about how we could build a destination for all the best & freshest content online. The ca

Yes, as I mentioned above, we left that conversation with PG thinking about how we could build a destination for all the best & freshest content online. The catchy slogan (front page of the web) was pure PG. But how the actual site would function came about while Steve and I toiled in our Medford apartment. Perhaps the biggest inspiration was actually del.icio.us/popular -- we thought that site (albeit a byproduct of the actual site) was on to something. We really had never heard of digg until we'd already been online for a month and change, but by then reddit had already developed a unique identity. I believe that ignorance turned out to be quite an advantage. We just tried to build the best site we could.