Interesting discussion about the decline in ad coverage (the number of query responses that have a paid ad). Comscore (http://blog.comscore.com/2009/05/longer_

Interesting discussion about the decline in ad coverage (the number of query responses that have a paid ad). Comscore (http://blog.comscore.com/2009/05/longer_search_queries_driving.html http://blog.comscore.com/2009/05/longer_search_queries_drivi...) thinks it's because longer queries have fewer ad matches. Arrington thinks it's due to ad budget declines and better matching on the part of Google et. al. Arrington said that techcurnch is getting more click throughs in spite of this. I was wondering if this is the recession or a longer term trend towards fewer ads. Aside: A few days ago I googled "FCC chairman" to find his name. The sole ad was from eBay offering to sell me an FCC chairman. Washington corruption has gotten a whole lot more efficient. The grammar Nazi in me: has the distinction disappeared between fewer (countable as in coins) and less (non-countable as in sand)? Arrington and others were using less when they should be using fewer.