The only way I see that working is if the airline somehow made it possible to install the SkyMall app and use it. Providing the app exclusive access to communic

The only way I see that working is if the airline somehow made it possible to install the SkyMall app and use it. Providing the app exclusive access to communicate back down to earth. I know it's possible because the last flight I was on did it for Ebay. You could surf Ebay for free without having to pay for Wifi. I wouldn't be on this approach working for SkyMall though.