When you feed coins to an arcade machine, you are essentially renting someone else's equipment for some period of time. The idea that occupying someone else's m

When you feed coins to an arcade machine, you are essentially renting someone else's equipment for some period of time. The idea that occupying someone else's machine for a longer period of time would cost more than for a shorter period is a reasonable expectation on the part of the consumer[1]. There is no similar expectation when purchasing a game. It doesn't make sense for me to have to rent more time on a game on my own hardware[2]. [1] Nevertheless, the comparison is apt in some ways, as the process of encouraging people to feed more coins often distorted the gameplay in the same was as it does with IAP-based games. [2] I know, the current reason for much of this is that MANY casual gamers are resistant to put even $1 down initially. There are very few models that work for games targeted at this crowd, and IAP may actually be the best approach here.