I enjoyed this article right up until the end, when I expected the author to use his new-found knowledge to suggest a method for removing features that caused l

I enjoyed this article right up until the end, when I expected the author to use his new-found knowledge to suggest a method for removing features that caused less friction. Instead, his response was more "Now that I know why people behave this way, I don't need to care about it." Doesn't seem at all constructive to me.