It's terrible. Scrolling is super slow and jerky, and I'm afraid to zoom/resize to a comfortable reading view because of it. I don't see why this is necessary

It's terrible. Scrolling is super slow and jerky, and I'm afraid to zoom/resize to a comfortable reading view because of it. I don't see why this is necessary for a "beautiful magazine feeling"? Couldn't they just used big pictures, a nice font and great layout, but in plain HTML+CSS it would give me the exact same experience, except of course 1000x better. A while ago I came across a similar article (maybe it was Rollingstone as well) about Daft Punk's new album. I really wanted to read about Daft Punk so I suffered through that experience. The photos were very pretty but still I really wonder what sort of computer such pages are optimized for? My laptop is not super powerful but also just 1.5 years old. I used the latest Chrome on Win7, that should put me in their target audience for optimizing website experience right? (of course that's assuming my experience is not the intended one and it's more pleasant for people on more powerful computers?) But for this article, from the title I pretty much just wanted to know what's up with the ice in Greenland and what this means. So I didn't persevere and instead came looking to the comments here to see if the article is even any good.