I routinely give out "Call the low plan 'Hobby'" advice. Here's why: a) Price-sensitive customers with side businesses often either affirmatively identify of

I routinely give out "Call the low plan 'Hobby'" advice. Here's why: a) Price-sensitive customers with side businesses often either affirmatively identify of hobbyists (I would have said that about myself for the first 5 years of my business -- at which point $20 a month would have made it somewhere around the 10th most expensive thing I was buying, by the way) or are willing to buy it without thinking too much about the name. b) At larger customers, there are social reasons to avoid putting Hobby on a purchasing card / requisition form / etc where one does not have any technical/quota/etc objections against the lowest-tier plan. I've told the following anecdote two dozen times but it's still good: I was once instructed by a boss to get CrazyEgg set up. We were in the $9 a month Hobbyist tier. I put in a requisition for it and he redlined the Hobbyist and price, went to the pricing page, and picked the Enterprise tier (at $500 at the time, IIRC). When I pointed out that I was intimately familiar with the numbers and sure we could make do with Hobbyist, he said (translated loosely from the Japanese) "Eff if I'm going to pass a request for Hobbyist services to [my boss]." c) See the anecdote above? I can tell you the anecdote. I can't show you the data. But trust me, the anecdote has scaled for companies before.