Unless they actually don't want customers in the lower tier, I think they could channel customers to the middle tier without insulting potential lower tier cust

Unless they actually don't want customers in the lower tier, I think they could channel customers to the middle tier without insulting potential lower tier customers. They could call it the Solo plan, Micro plan, Bootstrapper plan, or even Lil' 'Strapper plan and come off as less insulting. I doubt they were purposely trying to insult anyone, but with a thousand roadblocks to growth, knocking down one of them by changing a plan name seems like a quick win.