2 ms·

I've seen businesses choose a plan up from a perfectly good lower run plan simply because the name of it was something like "Solo" and didn't think it fit. It's

I've seen businesses choose a plan up from a perfectly good lower run plan simply because the name of it was something like "Solo" and didn't think it fit. It's just clever marketing to anchor people towards the middle.

nhebb 13y ago
Unless they actually don't want customers in the lower tier, I think they could channel customers to the middle tier without insulting potential lower tier customers. They could call it the Solo plan, Micro plan, Bootstrapper plan, or even Lil' 'Strapper plan and come off as less insulting. I doubt they were purposely trying to insult anyone, but with a thousand roadblocks to growth, knocking down one of them by changing a plan name seems like a quick win.