What's with the "nothing to hide" meme? Has there been any research on it? Is it a product of meritrocratic naïveté, Facebook signalling, consumerism, media o

What's with the "nothing to hide" meme? Has there been any research on it? Is it a product of meritrocratic naïveté, Facebook signalling, consumerism, media or another combination? It seems like a great way to have a compliant, feeble populace dependent on others for protection.