6 ms·

Would be happy to elaborate on any of these points if you have any questions.

tlogan 13y ago
Do you guys measure/optimize on "traffic to revenue" or just "traffic to paid"? Does these two measurements have different optimization techniques? Also, it would be great to learn about how do you generate top of the funnel. As patio11 said there is an "arms race" on that front and I wonder what do you that on that front.
- stevenklein 13y ago
  If I understand your question correctly, you're asking if we optimize for traffic -> any plan vs. traffic -> total revenue? Right now it's pretty unsophisticated and we're not really measuring/optimizing on getting people to select a higher plan vs. a lower plan. I'm sure as we nail more of the basics down this is something we'll focus on in the future though. Generating top of the funnel is actually really hard and something we struggle with a lot. Writing blog posts and posting them on Hacker News (like this one here) result in huge bumps of traffic but it's not really scalable. We added a small "powered by statuspage.io" at the bottom of every status page and are going to do more SEO-minded blog posts. For early stage startups where there isn't already much of a market (there aren't a lot of companies doing status pages as a service), a lot of traffic and eventual customers come in via word-of-mouth. We have some plans to really give our customers an amazing experience with our product and company as a whole with the hope that it will get people talking about us. Do a google search for karma based marketing - Colin from Customer.io does an amazing job getting people talking about his company.
  - tlogan 13y ago
    Thanks! One more question: I like your https://www.statuspage.io/series-t https://www.statuspage.io/series-t page. Is there a service which does everything for you or do you guys process this?
    - stevenklein 13y ago
      We process all of it =/. There are companies that take care of the entire fulfillment process but the volume we're doing is so low that we just mail them ourselves.
waleedka 13y ago
Which of the analytics tools were the most useful? Did you use Google Analytics goal conversion tracking?
- stevenklein 13y ago
  We aren't using Google Analytics goal conversion tracking. Mixpanel was extremely useful just to see where the huge holes in our funnel were. For example, only 30% of the people that see our signup page end up signing up. Now that we know a lot of people are following through with signup, we're focusing attention this week on improving that number. We just started using Optimizely and so far it's been great but I haven't used it enough to really comment. Optimizely seems to be really great for micro-optimizations and we've been focusing on bigger complete page redesigns thus far.

Do you guys measure/optimize on "traffic to revenue" or just "traffic to paid"? Does these two measurements have different optimization techniques? Also, it would be great to learn about how do you generate top of the funnel. As patio11 said there is an "arms race" on that front and I wonder what do you that on that front.

stevenklein 13y ago
If I understand your question correctly, you're asking if we optimize for traffic -> any plan vs. traffic -> total revenue? Right now it's pretty unsophisticated and we're not really measuring/optimizing on getting people to select a higher plan vs. a lower plan. I'm sure as we nail more of the basics down this is something we'll focus on in the future though. Generating top of the funnel is actually really hard and something we struggle with a lot. Writing blog posts and posting them on Hacker News (like this one here) result in huge bumps of traffic but it's not really scalable. We added a small "powered by statuspage.io" at the bottom of every status page and are going to do more SEO-minded blog posts. For early stage startups where there isn't already much of a market (there aren't a lot of companies doing status pages as a service), a lot of traffic and eventual customers come in via word-of-mouth. We have some plans to really give our customers an amazing experience with our product and company as a whole with the hope that it will get people talking about us. Do a google search for karma based marketing - Colin from Customer.io does an amazing job getting people talking about his company.
- tlogan 13y ago
  Thanks! One more question: I like your https://www.statuspage.io/series-t https://www.statuspage.io/series-t page. Is there a service which does everything for you or do you guys process this?
  - stevenklein 13y ago
    We process all of it =/. There are companies that take care of the entire fulfillment process but the volume we're doing is so low that we just mail them ourselves.

waleedka 13y ago

Which of the analytics tools were the most useful? Did you use Google Analytics goal conversion tracking?

stevenklein 13y ago
We aren't using Google Analytics goal conversion tracking. Mixpanel was extremely useful just to see where the huge holes in our funnel were. For example, only 30% of the people that see our signup page end up signing up. Now that we know a lot of people are following through with signup, we're focusing attention this week on improving that number. We just started using Optimizely and so far it's been great but I haven't used it enough to really comment. Optimizely seems to be really great for micro-optimizations and we've been focusing on bigger complete page redesigns thus far.