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hacker news in general seems to have an uneasy relationship with the line between "digital marketing" and "spam". possibly because aggressive email marketing ca
by zem 13y ago
hacker news in general seems to have an uneasy relationship with the line between "digital marketing" and "spam". possibly because aggressive email marketing campaigns really do pay off for startups, regardless of how many people they annoy in the process.
- ericd 13y agoThey do in the short term, but in the much harder to measure long term, I'm guessing that they do more damage than good. I know many people who absolutely abhor and refuse to ever use LinkedIn thanks to their incredibly aggressive email team, for example, but I'm sure the engagement numbers looked real good when they sent out each of those email blasts.