I disagree. The whole philosophy Apple bring to the mobile computer world is vertical integration : you own every layer so that the experience can be perfect. A

I disagree. The whole philosophy Apple bring to the mobile computer world is vertical integration : you own every layer so that the experience can be perfect. And every people that ever designed any system knows that : if your system needs to integrate with only one other, life is great. Integrate with two,and you're in trouble. Now, as i already said here, the problem isn't that they need to get better at service, the problem is that they need not to be absolute crap, and get some culture. If Apple Maps was only just as good as bing map, they could have made it. If iCloud was only just as good as dropbox, they could have made it. If "Ping" was only as good as... just any social network you could think of, then it could have leverage the other great apple system. The problem is that their server side is so bad, it can't even leverage other Apple strengths.