Apple devices are quite expensive, but when the iPhone 3G came out, I was happy to spend a lot, since the phone was light years ahead of the competition. Two ye

Apple devices are quite expensive, but when the iPhone 3G came out, I was happy to spend a lot, since the phone was light years ahead of the competition. Two years later, when the iPhone 4 was released, I bought it. It wasn't light years ahead anymore, since it had very solid hardware and a beautiful retina display. Apple was still ahead of the pack. The last time I renewed my subscription, I didn't get the iPhone 5. It's only a marginal improvement over my iPhone 4, iOS was mostly frozen (until now), but it still has a premium price. So, I got a Lumia 820 instead. It was around half the price of an iPhone 5, has a nice display, a fresh and innovative OS (with its own limitations), and is a solid device. I am still primarily using my iPhone 4, but taking the competition into account, the iPhone 5 not worth the ~650 Euro to me. Apple should get ahead of the pack again or lower its prices. Some people will say that with Apple you only pay for the brand, but I still believe they make better products in some categories (e.g. the MacBook Air and MacBook Pro Retina).