Some other reasons: * Large sales teams; don't underestimate the impact that a sales rep can have on a company's technology purchasing decisions, especially ou

Some other reasons: * Large sales teams; don't underestimate the impact that a sales rep can have on a company's technology purchasing decisions, especially outside the world of engineering-heavy startups * An ecosystem of engineers in the U.S. and all around the world who are provided training and certification specifically in Oracle products - this gives them an incentive to suggest Oracle products to the companies they work for (or to keep these products in place) * A perception (sometimes correct, sometimes not) that software for which the code is tightly controlled and kept by a company with a good reputation in enterprise computing will be 'better' in some senses (performance, security, usability) than open source alternatives Sometimes it might come down to things like NoSQL vs relational, ACID compliance etc, but bear in mind that there is a huge ecosystem of (less-tech-savvy) companies out there each of which need HR, accounting, and a myriad of other internal or hosted services - and Oracle's sales teams (as with any other sales-oriented company) will have pipelines built around these companies as prospects.