I think jmomo is referring to the way the cigar-smoking businessman introduces the game as a "psychosocial audiovisual experiment" or something with pretentious

I think jmomo is referring to the way the cigar-smoking businessman introduces the game as a "psychosocial audiovisual experiment" or something with pretentious wording like that. I personally wasn't bothered by that because I didn't get the idea that the developers were making the claim seriously.