You don't have to be a single developer to build an app that does this. You can be a sales guy, marketing guy, etc. The power is in knowing how and when to dele

You don't have to be a single developer to build an app that does this. You can be a sales guy, marketing guy, etc. The power is in knowing how and when to delegate. In the soloprenuer world this is done through outsourcing. Many folks have businesses that they pay for through a suite of products. None of which generate enough revenue to pay for their salary, but the sum of all do and more. One major advantage of this is a risk diversification. IF market X falls out, then only one small income stream falls through and doesnt bring the business owner with it. Multiple income streams via a portfolio of apps is what a lot of folks do. However, there are many folks who have one app and they do great. Listen to Startups For The Rest of Us, Bootstrapped with Kids, Lifestyle Business Podcast, Product People, etc etc. Go to conferences like Microconf, Baconbiz, etc. There's tons of us out there. ONe additional thing to note is, alot of us that fit this category (I heard a number on Bootstrapped with Kids where its almost 60%) are people with a family to support (kids, wife, etc). A lot of us cannot get up and move to SOMA and work at Startup Company X while stuffing our family into a shoebox sized apartment in the Tenderloin district. Sure there are options, but sometimes you CANT move. Medical conditions, ailing family, a support system that you cannot leave, etc. When its time like these, people start to bootstrap and build portfolio of products to get back the most important resource they have: time. Your kids are only young, ONCE. Spending that time working 80 hour weeks at a startup that is not yours where you get .000125 of a percent of a company IIF they go big (acquired, IPO, etc) usually isn't worth the trade off considering that the vast majority of startups fail.