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I was not aware that the new analytics would track users. One interpretation of section 7 of the Google Analytics Terms of Service is that tracking individuals

by j_s 13y ago

I was not aware that the new analytics would track users. One interpretation of section 7 of the Google Analytics Terms of Service is that tracking individuals is not allowed: http://www.google.com/analytics/terms/us.html http://www.google.com/analytics/terms/us.html > You will not [...] use the Service to track, collect or > upload any data that personally identifies an individual http://productforums.google.com/forum/#!topic/analytics/tTaqssN7sY8 http://productforums.google.com/forum/#!topic/analytics/tTaq... > you cannot store names or ip addresses in a custom var, > but you can store ids that need your backend to resolve > into a person identification

Brandon0 13y ago
Tracking an individual is different than storing personally identifiable information. I can assign you an arbitrary (or seemingly arbitrary) userID (that is unique to you), but does not personally identify you, as a way to track you. This arbitrary userID is meaningless to any third parties. What I cannot assign you, is your name, email address, or even IP address as a way to track you since anyone that sees that information could figure out who it belongs to.