The site has a quality to it that the design world would frown upon, a roughness closer to tabloid design than Apple. I wonder if this "plays better" with some

The site has a quality to it that the design world would frown upon, a roughness closer to tabloid design than Apple. I wonder if this "plays better" with some demographics? Feels more honest and less highfalutin? I've been wondering about these sorts of design questions (e.g., is "bad" design sometimes good depending on your audience) since 2007's SXSW where there was a High Class vs. Low Class Design panel, but while the panel raised some interesting questions, no answers were given and no data was cited...