Ah yes, the "Shit got old" symptom. Every startup needs to watch out for this one. Users are aquired in several different ways, 2 main ones are: - Tricking us

Ah yes, the "Shit got old" symptom. Every startup needs to watch out for this one. Users are aquired in several different ways, 2 main ones are: - Tricking users into your product or service through gimmicks, lies, or aggressive marketing. - Earning users by solving their problem and selling them value. Zynga did the former and users are getting sick of it. Other examples are infomercial products, they sell like crazy based on promises and gimmicks and fade away into oblivion in the mid and long term. Think back to all the things you've seen on TV (especially exercise products and makeup brands), how many of them are still around? Despite many of them being successful and collecting dust in millions of homes' basements, they fizzed out.