I know the article is referring to b2b SaaS products, but we employed a version of this idea on Http://storifi.it We already knew that people wouldn't know wha

I know the article is referring to b2b SaaS products, but we employed a version of this idea on Http://storifi.it We already knew that people wouldn't know what the game was about, so we sat with each user individually and talked them through the onboard process. We learned alot of things we would not have otherwise spotted and then capitalised on that learning. The web app was just an mvp, but we incorporated all the learning into our mobile app which resulted in a 100% activation rate. Next step for us is now to finish off the app and concentrate on user engagement for which we'll be following a similar philosophy.