Your first challenge is selling your platform to companies and organizations. It does not matter if you are selling to the Gates foundation or Netflix. Once the

Your first challenge is selling your platform to companies and organizations. It does not matter if you are selling to the Gates foundation or Netflix. Once the company/organization buys into the platform, they will do a lot of the marketing/promotion for you through social media and traditional marketing channels. Once you sell your platform, focus on getting users for that competition. Pitch the various competitions and prizes to journalists. The X Prize foundation has a lot of media buzz around them. I am sure you could do the same. You can make money from both sides. Like Kickstarter, charge companies a percentage of the prize for listing on your platform. Second, you could also charge a nominal entry fee like $5 for each submission, which will select for higher-quality submissions.