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I never thought the firefox icon was a particularly good brand. Right now everyone has gotten used to it, but as a brand symbol, it means nothing unless you loo
by markessien 17y ago
I never thought the firefox icon was a particularly good brand. Right now everyone has gotten used to it, but as a brand symbol, it means nothing unless you look at it in a large format, which is exactly the opposite of the way most people use it.
If I look at the icons in my quick start list, far superior to the firefox icon are: Skype, Utorrent, FileZilla, Winamp, Eclipse, even iTunes.
Firefox looks like an orange circle on a blue circle. It's not a strong visual identity - it's recognizable now because most people know it, but on its own, it's poor.
For example, how would you describe it? Internet Explorer is 'The Blue E'. Firefox is 'The orange circular kind of thing thing with some blue dots in the middle'. If you say click on the 'Fox wrapped around a planet', your grandma will not find the icon.
- tspiteri 17y agoIf you say click on the 'Fox wrapped around a planet', your grandma will not find the icon. How about saying 'Firefox'? It looks like a fox, and its tail looks like fire, so your grandma should find it.
- markessien 17y agoIt looks nothing like a fox unless you look quite carefully up to sizes 32x32.